While this product is pricier than many drug store brands of wrinkle creams at $32 a jar, it is also substantially less than many department store brands of anti-aging creams, and it is certainly far less expensive than visiting your local plastic surgeon for any kind of procedure, including collagen injections.

AVON must have been thrilled to learn that overall their customers have generally been very pleased with the Anew Clinical Advanced Wrinkle Corrector (and also with the other products in the Anew line).

They designed it to plump up the skin (much in the same way that collagen injections do). As a direct result of this plumping of the skin, fine lines and wrinkles begin to diminish and the skin starts to feel more supple, elastic and youthful. Avon also states that Anew helps the skin rebuild hydro-protein.

Here is AVON’s product description for AVON Anew Clinical Advanced Wrinkle Corrector:

AVON Anew Wrinkle Corrector

The at-home answer to wrinkle-filling injections.

The at-home answer to wrinkle-filling injections. Start rebuilding collagen in just 48 hours°. Results not comparable to professional procedures.

Skin’s 4 structural components weaken and decrease, causing new lines to form and wrinkles to deepen.

CLINICAL Advanced Wrinkle Corrector 
is designed to help reduce the look of wrinkles.

4D WRINKLE-REVERSE TECHNOLOGY IS DESIGNED TO:

Rebuild collagen to help plump out lines and wrinkles.

Stimulate elastin to help improve elasticity and resilience.

Regenerate hydroproteins to help visibly minimize creasing.

Formulated to boost shock-absorbing proteins to help strengthen skin’s support layers.

Improve fine & deep wrinkles up to 50%*. Immediately plumps out wrinkles and fine lines.** Within 48 hours begins boosting collagen production.° 1.7 fl. oz.

°Based on in vitro test on 3D reconstructed skin.
*Based on a clinical visual grading test after 12 weeks of use.
**Based on a consumer-perception study.

So the question is, does it work?  Here are some reviews by users of this product:

“I can tell a definite difference on days when I use this product.  I feel that its important to follow the instructions to get the most use out of it.  Use it every time you’re supposed to- that’s the key.  Morning/Night.  Don’t skip.”

“Just bought this two weeks ago, instantly saw my wrinkles plump up and they have slowly been going away This is the first wrinkle cream i have found that works! My forehead wrinkles are getting shorter and less deep, the folds from smile lines are gone and actual creases are plumping up and arent a straight line anymore The best thing is that it only takes a tiny bit to use and will last forever and is worth the money! This is a miracle worker! I also use the peel and together my skin is looking brighter, refreshed and younger again! will keep on buying both”

“I have purchased this “miracle” wrinkle corrector about a month ago. People have asked me, “have you lost weight”?, “did you cut your hair”?, “are you using a different color”?, “are you in love”? !!!!! Nothing dawned on me because of different products I have used in the past. But, LO & BEHOLD…..Its the ANEW Clinical Advanced Wrinkle Corrector product. It truly is a “miracle”!!! If only I could bathe in it to lose weight and not just wrinkles!!!!……Next week I’ll be 61 and have not 1 wrinkle on my face. My daughter is excited about this since she says the genes will be passed to her….I guess I’ll have to leave her my Anew product, too!!! Buy it, you’ll absolutely LOVE IT……….”